Comfort is a high priority and what one person finds comfortable won’t be the same for everyone. Many off-the-shelf bikes are built around the latest styles, driven by the technology seen in top global races like the Tour de France. The reality is that the vast majority of people will not be training or competing at that level and a bike made for those events will actually involve more compromise than benefit. The cycle industry has been built around races but if you want to enjoy your ride and get out more, comfort needs to be a higher concern. The latest bike models aren’t made for the average person and if you’re just getting on your wheels or upping your riding from leisure rides to a regular commute, you’re going to need to feel comfortable to ensure your bike gets maximum usage and doesn’t just end up locked in the shed.